We make tasty food for plant-eaters, meat-eaters and people who resist labels. Our mission is to make great food everyone can enjoy, and do it with respect for people, animals and the planet.
As Tofurky grows, we continue to advocate for animal welfare and reinvest in a wide variety of environmental initiatives.
Our family company is still sure of one thing: that people, animals and the environment matter more than profit margins.
Sometimes we crave kale, sometimes we crave chocolate, and sometimes we crave that classic burger you get at the local greasy spoon divey diner. This burger smashes that craving to pieces.
How a Business Misfit Pioneered Plant-Based Foods Before They Were Cool.
By Seth Tibbott with Steve Richardson.
In Search of the Wild Tofurky tells the triumphant tale of how a self-described hippie with no business training but plenty of enterprising goals grew a $2,500 startup into a global brand and ushered in a plant-based foods renaissance along the way.
Tibbott took home a grand total of $31,000 in his first nine years of striving to bring to the people a nearly unknown soy product―tempeh―he knew in his gut was revolutionarily tasty. He eschewed a buttoned-up lifestyle and resided in tipis, trailers, and a treehouse; rented workspace to piano-repairing circus clowns; and even briefly counted the infamous Rajneeshees as clients. Tibbott was never one to chase the money or try to fit in. Instead, he built a business that fit him.
Thus Tibbott discovered the “secret sauce” ingredients that took his now-international brand from fameless to fame-ish to famous: bootstrapping, building business intuition, and staying true to his belief in eco-friendly practices. In Search of the Wild Tofurky proves that a good idea can change the world and make money, no matter the naysayers or the sometimes harsh twists and turns of the unconventional path. Look no further for a delightfully unexpected $100 million story of hope and hustle.