The Tofurky Story

The Tofurky Story

How a Business Misfit Pioneered Plant-Based Foods Before They Were Cool. By Seth Tibbott with Steve Richardson.

In Search of the Wild Tofurky

From treehouse dream to global brand, Tofurky’s Founder & Chairman shares his story of selling millions of plant-based food products without selling out. Be inspired. Be well.

Buy Now!
Buy Now!

Dear Friends,

During these challenging times, I hope you are healthy and safe. You and your family are your most important priority.

While you are sheltering in place, I’d like to announce my new book, In Search of the Wild Tofurky. This is a tale dating back to before plant-based protein was cool, when venture capitalists found this term amusing. Over the years I learned a lot from my mistakes, and in 1995 I bet the company’s future on a tasty Thanksgiving vegan feast. Everyone told me the name was a huge mistake, that it sounded like a sneeze, that nobody would take it seriously.

In Search of the Wild Tofurky brings you on my wild ride (the treehouse! the circus clowns! my commune customers!) and introduces you to the wonderful people who helped make this happy story. I’ve enjoyed living it. It’s my sincere hope that my story will inspire dreams about building a better world and lighten your load as you move forward in these difficult times. We’re all in this together.

One last favor: I invite you to post your feedback about the book, your reviews on amazon and notes on social media. It would mean the world to me. Please feel free to use #WildTofurkyBook. Thank you!

Cheers,
Seth

A 40 year Overnight Success Story

In Search of the Wild Tofurky tells the triumphant tale of how a self-described hippie with no business training but plenty of enterprising goals grew a $2,500 startup into a global brand and ushered in a plant-based foods renaissance along the way.

Home Sweet Treehouse

Tibbott took home a grand total of $31,000 in his first nine years of striving to bring to the people a nearly unknown soy product―tempeh―he knew in his gut was revolutionarily tasty. He eschewed a buttoned-up lifestyle and resided in tipis, trailers, and a treehouse; rented workspace to piano-repairing circus clowns; and even briefly counted the infamous Rajneeshees as clients. Tibbott was never one to chase the money or try to fit in. Instead, he built a business that fit him.

Good Ideas Change The World

Thus Tibbott discovered the “secret sauce” ingredients that took his now-international brand from fameless to fame-ish to famous: bootstrapping, building business intuition, and staying true to his belief in eco-friendly practices. In Search of the Wild Tofurky proves that a good idea can change the world and make money, no matter the naysayers or the sometimes harsh twists and turns of the unconventional path. Look no further for a delightfully unexpected $100 million story of hope and hustle.

Publishing Info

Order Now  
Amazon (available in hardcover & Kindle)
 
Press Contact
For interview requests, review copies, images and assets
Andrea Burnett Public Relations
650.207.0917
 
Published by Diversion Books
SALES: For the book trade, bulk and corporate orders