During these challenging times, I hope you are healthy and safe. You and your family are your most important priority.

While you are sheltering in place, I’d like to announce my new book, In Search of the Wild Tofurky. This is a tale dating back to before plant-based protein was cool, when venture capitalists found this term amusing. Over the years I learned a lot from my mistakes, and in 1995 I bet the company’s future on a tasty Thanksgiving vegan feast. Everyone told me the name was a huge mistake, that it sounded like a sneeze, that nobody would take it seriously.

In Search of the Wild Tofurky brings you on my wild ride (the treehouse! the circus clowns! my commune customers!) and introduces you to the wonderful people who helped make this happy story. I’ve enjoyed living it. It’s my sincere hope that my story will inspire dreams about building a better world and lighten your load as you move forward in these difficult times. We’re all in this together.

One last favor: I invite you to post your feedback about the book, your reviews on amazon and notes on social media. It would mean the world to me. Please feel free to use #WildTofurkyBook. Thank you!

Cheers,
Seth