To beat climate change, we gotta think big.

Chomp burgers, fight climate change.

Juicy, mouthwatering burgers with smoky grill marks. Served up on a pillowy bun with melted cheese, thin-sliced red onion, ketchup, mustard, relish, the works. Throw some spicy chipotle tater tots on the side. Yum. Can a burger this tasty fight climate change? Sounds weird, but bear with us for a second. What if we told you that old-fashioned beef makes more annual carbon emissions than cars, boats, planes and trains combined? Americans eat 50 billion hamburgers a year. Right now only 1% are plant-based. Our question is: how much can we pump up that percentage? And how much better would it be for the future of our climate?

And herein lies the power of the burger.

Its downright deliciousness inspires acts that go beyond the plate. Fixing our climate issues will take both tasty plant-based burgers and policy-level change. The kind of change that only a big, diverse group of friends can make happen. Everyone - from vegans to vegetarians to meat-lovers to people who just order whatever looks good on the menu - can join the movement to save the climate. Because the truth is this: we don’t have all century to work on this problem. The best time to take action on climate change was 30 years ago. The second best time is today. Want to take action on climate change, today?

Stay tuned. There’s much more coming.

This is just the beginning of our our effort to elevate the positive correlation between plant-based diets and climate change prevention. In the coming weeks and months we’ll be adding resources and endorsements to this page that encourage us to align more deeply with political and grass-roots climate-action organizations. As business and consumer partners in this movement, we’re excited to lead people of all eating persuasions to a more responsible future.