Tofurky’s Roast Celebrates 20 years with Mystery Box Challenge

Our Iconic Roast Celebrates 20 Years In 1995, the first 500 Tofurky Roasts were sold in Portland, OR. Our Roasts were the first meatless alternatives made commercially available in the US.  No one believed there was a market for a meat-free alternative to turkey but Tofurky’s Roast quickly became an iconic piece of Americana. Oregon Public Broadcasting and the Today Show on NBC, featured us during our first year in production. ”I have been waiting 20 years for this product” wrote one woman. “I am not a second-class citizen anymore at the Thanksgiving table” To date over 3.5 million Tofurky Roasts have been sold worldwide and Tofurky Roasts are still the best selling meatless roast in America. Today Tofurky Roasts are sold at over 12,000 natural foods stores and mass Supermarkets including; Whole Foods, Safeway, Kroger and Publix. Ironically Turkey production has declined 17% from 301 million birds in 1997 to 250 million birds in 2012 (USDA/NASS from modainfusion.com) during the same time Tofurky has made it’s meteoric rise.     Time to Party! To commemorate our Roast’s 20th anniversary, we’ve kicked off a Mystery Box Challenge! Six talented food bloggers will take one iconic roast complimented by a beautiful grain and vegetable medley. They’ll conquer the mandatory inclusion of mystery ingredients like orange and almonds and they’ll have the ability to choose 3 accent items to personalize their plating.  All Roast platings will be featured on Tofurky’s Holiday Pinterest Board over the course of November. Re-pin your favorite Roast spread to increase Tofurky’s donation to Gentle Thanksgiving.   And, Make sure to post your own veg-friendly holiday creations to our Holiday Pinterest Board, we’ll select a couple of you to win a Roast of your own!   So How Do I Cook A Roast Anyway?   tofurky_20th_roast    

Good food is kind to people, animals, the environment, and especially tastebuds. That’s exactly the kind of food we’ve been making at Tofurky for more than 35 years.

  1. Tofurky at Toastmasters. Just wanted to share 2 happy stories with you. I belong to 2 Toastmasters (public speaking) clubs in Allentown, Pa. At our meeting yesterday, our theme was ‘Let’s Talk Turkey’. My role was to bring forth a word that is not in most people’s vocabulary. I presented the word ‘Meatless’ to offer another alternative to turkey. I brought in a cooked Tofurky for everyone to taste. Most loved it.

    At today’s club meeting at my second club, I gave a persuasive speech about my journey towards vegan and what their journey toward more plant based diet could look like. I brought in another Tofurky. Several meat eaters told me they would never have believed they would like it so much and plan to buy it.

    Warm regards, Annette Carpien

    1. Love the approach and effort to spread more plant-based diet education.
      Thanks so much for being a champion for personal and environmental health.

      We’d love to send you a baseball cap or t-shirt! Please just send your story and shipping details to info@tofurky.com with your preference and size and we’ll drop your goodies in the mail!

  2. I have not yet become a blogger but as a maka a tofurkey every year and my sister. Prefers it to turkey and is a meat eater… Andl my 6 and 10 year old boys eat tofurkey products and enjoy them as much as I do! I love this challenge ! I am like a kid on Xmas eve waiting to open my wishbones every wed before thanksgiving! And I do wish one day I can buy them in bulk and also participate in this challenge !

    1. Thanks so much for the amazing enthusiasm Jessica. We love your dedication to the roast and the fact that your family partakes in the #meatless tradition. Have a wonderful holiday season. xo Tofurky

  3. Where can I buy to furry products I live in franklin va area but the Walmart don’t carry the pizza cheese or an vegan products please help I’m spreading the word about becoming an vegan but we need products in our stores and restaurants

    1. Hi Kathryn,

      You can find our products via our store locator…here: tofurky.com/purchasing

      Thank you for spreading the word – we’d be happy to supply you with coupons. Simply email info@tofurky.com and we’ll hook you up.

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